Co-creating the perfect digital pharmacist

What is the true value of digitally recorded patient reported outcomes in predicting medication compliance? 
How reliable are patient answers in digital pharmaceutical care tools? 
How to motivate patients to experience a digital pharmacist as valuable and thus, reduce churn?

To research this and more, Metropoolregio Eindhoven (MRE) provided pharmi and Bright Cape this year with a significant subsidiary.

Bright Cape breathes data and Pharmi inhales validated medication information.

That combination found its true synergy.

Experts of Bright Cape collaborate with Pharmi to define how gaming elements can improve retention in a digital coach. 

We also research bias in order to predict what may have influenced answers in the app (did you know there are 48 types of biases in questioning in healthcare, according to Choi and Pak (2004)).

Collaborators in this co-creation are of course the pharmacies from the Máxima Medisch Centrum, as these activities contribute to our joint big hairy audacious goal: 

to become the smartest digital pharmaceutical care region of Europe.

We look forward to share results in the course of this and next year.